Main Logo
The logo has been conceptualized around the concept ‘between play and pause’ that signifies the breadth of genres, skills and styles that the brand encompasses.Logo - expanded form
Bold letter-forms that signify the‘power’ that the voice is most sought for. Sharp edges + bold strokes in the first name provide professionalism & class, and a lower-case last name brings in some friendliness.Business Cards
Two sided business cards printed on a high-quality matte stock, with a spot-UV effect on the coloured ‘>’ part - so as to highlight the ‘play/pause’ concept - makes for a great first impression!Variety in concepts
A variety of business card concepts were developed using the same brand elements. Here are some of the designsVH Personal Brand
Brand Narrative Development | Logo Design | Collateral Design | Brand Style Guide
A brand identity development for a music artist - Bollywood vocals, music producer and event performer, Vivek Hariharan.
‘Vivek Hariharan’ as a brand is bold and powerful. As a versatile artist, the music ranges from high-energy to soulful. As a diverse professional, the work ranges from vocals to music production to composing to performing. As a brand, it seeks to portray a mix of opposites - hard to get, but extremely flexible, expandable and warm once you get working.
The logo plays on the concept of 'everything between play and pause' to highlight the artists range & versatility.
Through this branding exercise, we have sought to professionalize, premiumise and homogenise all elements of the brand. A detailed brand style guide was created to serve as a guide when implementing any aspect of the brand.