Custom designed type to work the gnarly qualities of the tree (denoting expert & encompassing) into a fun, playful brand identity
Alternative logo lockup for square aspect ratios
Proposed design for the counselling center and driveway
The Giving Tree
Brand Narrative Development | Logo Design | Brand Style Guide
A resource and developmental center, located in India, for kids & young adults, with ‘expertise’ and ‘fun’ being at the core of the brand.
An in-depth brand deep-dive helped the client determine the visual goals of the branding exercise - wise, fun, creative, tell a story. The brand wants to be perceived as expert, non-judgmental, joyful and competent.