Brand Logo
Brand Logo
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Brand Logo
Brand Logo

Custom designed type to work the gnarly qualities of the tree (denoting expert & encompassing) into a fun, playful brand identity

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Brand Logo
Brand Logo

Alternative logo lockup for square aspect ratios

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Brand Logo
Brand Logo
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Brand Narrative
Brand Narrative
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Signage & Wayfinding
Signage & Wayfinding

Proposed design for the counselling center and driveway

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The Giving Tree

Brand Narrative Development | Logo Design | Brand Style Guide

A resource and developmental center, located in India, for kids & young adults, with ‘expertise’ and ‘fun’ being at the core of the brand.

An in-depth brand deep-dive helped the client determine the visual goals of the branding exercise - wise, fun, creative, tell a story. The brand wants to be perceived as expert, non-judgmental, joyful and competent. 

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