Concept | Content | Illustration | Layout Design | Print Production
An activity book + baby album that's meant to be filled out by little kids - soon to be siblings - while they wait for the arrival of their baby brother / sister.
The book needed to work for not only a wide range of age groups (3-10 years), but also girls and boys, and it needed to appeal to the young, expecting mothers, who'd be the actual customers.
It's been designed with usability at its core. It has sticker pages at the end, which allows the child a more interactive experience through the book.