a set of 12 icons was developed to use patterns and color to embody each collection of the museum
each icon was arrived at by abstracting patterns from carefully selected museum pieces for each collection
a mock-up of how the developed icons could be used - the patterns becoming a part of the space
a series of posters build upon the 'connecting cultures' concept by connecting the icons visually
the patterns developed for the icons have immense potential as marketing collateral across various products
Wayfinding for SAM
Pictographs | Concept | Brand Identity | Collateral Design
An identity & way-finding system for the Seattle Art Museum based on its focus on “making connections between the past and the present” aimed at giving a layperson a framework to interpret the artwork.
The goals were to have something recognizable and representative. Each of these patterns was created to capture & invoke the distinctive essence of each collection.
The emergent pictograms were then applied to way-finding mock-ups and collateral such as posters, and a like of marketable products.