Brand Logo
Brand Logo
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Logo Redesign
Logo Redesign

With a brand refresh aimed to re-position the brand as cleaner and smarter the logo icon and word-mark were redesigned

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Brand Logo
Brand Logo

Variations explained in Brand Style Guide

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Business Cards
Business Cards
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Business Cards
Business Cards

Founder Business card designed with a subtle tweak verses the others. Template provided for easy addition of future employees

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Scift

Logo Redesign | Brand Style Guide | Business Card

The first gift registry brand in India that aims to revolutionize and ​economize the way people gift and receive gifts.

As the 'new smart way to gift', targeted towards young, savvy mothers the brand wanted to appear cutting edge, practical and hassle-free, but it still wanted to retain the warmth associated with gifting.

The custom type uses sharp but rounded terminals. The dot of the 'i' derives its shape from the logo icon.

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