Logo RedesignWith a brand refresh aimed to re-position the brand as cleaner and smarter the logo icon and word-mark were redesigned
Logo Redesign | Brand Style Guide | Business Card
The first gift registry brand in India that aims to revolutionize and economize the way people gift and receive gifts.
As the 'new smart way to gift', targeted towards young, savvy mothers the brand wanted to appear cutting edge, practical and hassle-free, but it still wanted to retain the warmth associated with gifting.
The custom type uses sharp but rounded terminals. The dot of the 'i' derives its shape from the logo icon.