redesigned front panel with type design & illustration
custom developed type design for the label
back panel artwork includes the greek wreath & RTB story - greek heritage & premiumness
top cover design
Type Design | Packaging Design
This project was undertaken as a design study, where existing packaging of a grocery product was to be redesigned, with custom type and artwork.
The redesign goals required that the redesigned packaging reflect i) premium product ii) creamy Greek yogurt made from the highest quality ingredients iii) embody the “good living” that the communication talks about iv) Use Greek heritage as well as popularity in Greece to lend authenticity