Logo
Logo

Embodying 'simplicity' that the brand seeks to provide, the logo comprises of the word-mark and an accompanying icon - derived from an abstracted form of a camera shutter

press to zoom
Brand in Use
Brand in Use

The brand identity helped us create a strong look for the brand across the mobile app, website and marketing material

press to zoom
Brand Style Guide
Brand Style Guide
press to zoom
Old to New
Old to New

The new logo moves away from a literal representation of a ‘photo book’, instead, uses a geometric icon, symbolizing photography, magic, automation & fun

press to zoom
Evolution of the Logo
Evolution of the Logo

Some preliminary designs that were used in user tests, and eventually helped us arrive at the final design

press to zoom
Parent Brand: Logo & Business Cards
Parent Brand: Logo & Business Cards

The parent brand MagicLabs.Ai also needed its own branding, that signified its own attributes, different from that of Magicbook, and yet have synergies with the product brand

press to zoom

Magicbook

Logo Design | Brand Style Guide

Magicbook is an AI-startup that seeks to design beautiful, custom photo books for users in under 60 seconds, applying AI to make processes easy, assisted and automatic - photo selection, grouping, layouts and embellishments.

The existing logo was seen as too casual. not indicative of the powerful technology behind the scenes, and not appealing to the target audience. For a lifestyle brand that allowed people to make beautiful, stylized photo books, the logo needed to embody the spirit.

The new Magicbook logo embodies the ‘simplicity’, that the brand seeks to provide. It moves away from a literal representation of a ‘photo book’ and lets the tag-line and
other messaging convey the product & benefits to the user. It comprises of the word-mark and an accompanying icon. The icon, while derived from an abstracted form of a camera shutter, can mean any
number of things to the viewer - magic, photos, automation, or even simply fun!

PS: Magicbook is now called Phototales and sports a new brand identity, now that the product and value offering has evolved.

Scroll down to see all images

Scroll Down