Embodying 'simplicity' that the brand seeks to provide, the logo comprises of the word-mark and an accompanying icon - derived from an abstracted form of a camera shutter
The brand identity helped us create a strong look for the brand across the mobile app, website and marketing material
The new logo moves away from a literal representation of a ‘photo book’, instead, uses a geometric icon, symbolizing photography, magic, automation & fun
Some preliminary designs that were used in user tests, and eventually helped us arrive at the final design
The parent brand MagicLabs.Ai also needed its own branding, that signified its own attributes, different from that of Magicbook, and yet have synergies with the product brand
Logo Design | Brand Style Guide
Magicbook is an AI-startup that seeks to design beautiful, custom photo books for users in under 60 seconds, applying AI to make processes easy, assisted and automatic - photo selection, grouping, layouts and embellishments.
The existing logo was seen as too casual. not indicative of the powerful technology behind the scenes, and not appealing to the target audience. For a lifestyle brand that allowed people to make beautiful, stylized photo books, the logo needed to embody the spirit.
The new Magicbook logo embodies the ‘simplicity’, that the brand seeks to provide. It moves away from a literal representation of a ‘photo book’ and lets the tag-line and
other messaging convey the product & benefits to the user. It comprises of the word-mark and an accompanying icon. The icon, while derived from an abstracted form of a camera shutter, can mean any
number of things to the viewer - magic, photos, automation, or even simply fun!
PS: Magicbook is now called Phototales and sports a new brand identity, now that the product and value offering has evolved.