Brand Style Guide | Brand Assets | Website Design

Matter Party aims to provide families a way to throw themed parties stress-free while leaving a healthier and cleaner planet for future generations. It uses post-consumer textile waste from across Bangalore to create rentable, reusable cloth buntings and other party decor. It offers every conceivable theme for kids parties and allows the option for consumers to create of custom party kits.

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It was important for Matter Party to appear fun and friendly. After all it's celebration and 'sustainable' doesn't have to mean dull celebrations. 

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While the umbrella brand, Matter has a minimalist monotone, symbolic of 'less is more', Matter.Party needed to be supplemented with assets to create its specific visual language. A pastel colour palette helps unify the brand despite its multi-coloured product offering and make it look young and fun. An array of organic shapes form the brand assets for its website and communication.
 

Some communication docs, with the same cohesive look, were created to be shared with consumers for additional options or add-on services. 

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View www.matterparty.com