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Matter Logo

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Matter
Logo Design | Brand Style Guide
Matter aims to be an umbrella brand with various initiatives in the sustainability space - more specifically addressing waste reduction and management.
Since it aims to span a variety of ventures - reverse logistics of coffee pods, replacing gifting with donation, providing sustainable party decor etc, the Matter logo needs to be able to encompass all these initiatives and more.
Through an extensive mind-mapping and introspective exercise, we were able to develop the personality of the brand -
Clean, bold and with a minimal footprint.
That’s what our logo strives towards.
Just like ‘matter’ itself, there’s nothing beyond it. It’s all there is. Period.
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