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Matter

Logo Design | Brand Style Guide

Matter aims to be an umbrella brand with various initiatives in the sustainability space - more specifically addressing waste reduction and management. 

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Since it aims to span a variety of ventures - reverse logistics of coffee pods, replacing gifting with donation, providing sustainable party decor etc, the Matter logo needs to be able to encompass all these initiatives and more.

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Through an extensive mind-mapping and introspective exercise, we were able to develop the personality of the brand -

Clean, bold and with a minimal footprint.

 

That’s what our logo strives towards.
Just like ‘matter’ itself, there’s nothing beyond it. It’s all there is. Period.

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