Menu DesignDesigned to embody the concept of 'Connect'. The message is read once the two side panels are brought together.
Share a Table JarsFront and Back labels, as well as double ended flags helped bring this concept to life. By flipping the flag in the jar, a person can invite a new person to share his/her table
Phone BoxThese metallic boxes were designed to allow a people to 'lock' their phones away so that they could enjoy a distraction free conversation with the person across
Conversation StartersThe community tables house such flipboards containing thought provoking questions, quotes or jokes. Designed to provide convenient segues during a lull in the conversation.
Collateral Design | Brand Style Guide | Concept Design | Material and Production
Connect Lounge is a concept bar in Seattle, which aims to bring people together through great conversation. To this end it has a number of elements that help people connect with someone entirely new.
I came in at the stage where they already had a logo in place but no other design elements, The project involved menu design, a number of different collateral as well as a brand style guide for future design iterations.
Menu Design: 5 diverse menu concepts were presented initially each incorporating different materials and themes, but each of them embodying the concept of 'connecting'. The final design incorporates a Single Open Gate Fold style where the two panels come together to reveal a message. Carrying forward the theme of 'connecting and conversation' to the nomenclature, we called the food menu 'Small Bites', and the on-tap-drinks 'Instant Connection'
Stories: Building on the insight that Connect Lounge was all about sharing experiences and stories, we decided to accompany each cocktail with a snippet of a story. The stories were designed to evoke feelings in line with the flavors of the particular cocktail.
Collateral: Share-a-table-jars, phone boxes, exchange boards, check presenter magnets - were some of the collateral conceptualized and designed for Connect Lounge. It also involved scouting out the perfect materials and accessories needed to produce and print the designs.
Brochures & Postcards: A tri-fold brochure and a double sided postcard was created to spread the word around the community.
PS: do check out Connect Lounge if you're in Seattle. They have a lovely, positive vibe, and amazing cocktails!